Download our eBook: The Ultimate eLearning Marketing Guide for Associations

Providing relevant online learning opportunities for your members and non-members alike is more important than ever. But simply creating online courses isn't enough. You need to effectively market your eLearning programs to drive awareness, engagement, and most importantly, enrollment. This guide will walk you through the key steps and strategies your association needs to successfully promote your digital learning offerings.

In this guide you'll learn:

• How to define and understand your audience through segmentation, personas, and targeting
• Guidance and resources on creating learning content that will resonate with your personas
• The steps involved in an effective marketing strategy and how to adapt them for your association
• Tangible tactics for marketing eLearning to your association members, prospective members, and partners
• How to leverage your learning management system as a marketing tool